October 8, 2024 | Tokyo, Japan | Team RJHH
Minako Oji, a Japanese artist known for her sensitivity and originality, offers a new glimpse into her musical world with the release of her latest single, “SHE“, produced by Kiufit and set to drop on October 14, 2024. This song, created during the making of her upcoming musical project in Paris, touches on a profound and contemporary theme: the loss of direction and the challenges faced by young women in today’s society. This track comes after Minako’s first single, “Overtourism“, was released in August 2023.
“SHE“: A song inspired by social realities
In a poignant statement, Minako Oji explains that the inspiration for “SHE“ came from observing the problematic reality faced by some young women in Japan, particularly those who wander the streets of neighborhoods like Shinjuku and Okubo, often lost, searching for their place in the world. She was particularly moved by learning that some young girls, facing the loss of dreams and love, turn to dangerous or destructive activities to fill that void.
“I wondered why so many young people find themselves in this situation. As an adult who moved to Tokyo at a young age, I often felt that same struggle to find my path. This led me to write a song that could offer them a little comfort and hope,” explains the artist.
“SHE“, the heroine imagined by Minako Oji, represents this generation of young women who feel lost. In the song, this young woman seems to have given up on her dreams and love, trapped in a vicious cycle of negativity. Yet, the moment she begins to dance, a transformation occurs: she reconnects with her passion, revealing a light and potential she didn’t realize she had. It’s a powerful message about recognizing one’s strengths, even in moments of doubt. The album cover illustration is in my image, but simultaneously, it embodies “SHE“, a version of me that is not quite me,” Minako Oji confides. “She is an imaginary woman, but she reflects part of the experience of many young women today.”
A message of hope through Afrobeat rhythms
To accompany this message, Minako Oji chose a light, upbeat musical ambiance that contrasts with the depth of the lyrics. The song, built on an Afrobeat rhythm, invites listeners to dance while delivering a message of hope. It’s a clever blend that allows the music to resonate with a broad audience while staying true to the artist’s original intention: to create a work that inspires and soothes.
Minako Oji hopes this song will comfort those who, like “SHE, “sometimes feel lost. This single will be available on all streaming platforms from October 14, 2024, and is already shaping up to be a must-hear release of the fall music season.
Artist: Minako OJI
Single: “SHE”
Release date: 2024.10.14
Label: Attango Entertainement